Abstract: The study was conducted in Navsari district of South Gujarat using Ex-post facto research design. it has 6 talukas viz., Navsari, Gandevi, Chikhli, Khergam, Vansda and Jalalpore. All the talukas were covered under study, a simple random sampling method was followed for selection of the respondents.120 respondents were selected as a sample size. Private bio-fertilizers in this study are referred as the bio-fertilizers that are manufactured by private manufacturers. This study concluded that majority of respondents had low adoption level of private bio-fertilizers. Education, occupation, mass media exposure, extension contact, economic motivation, management orientation, land holding, social participation, scientific orientation are significantly associated with adoption level of private bio-fertilizers.
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