Gujarat Journal of Extension Education (ISSN 2322-0678)

Title: RELATIONSHIP OF MARKETING BEHAVIOUR WITH CHARACTERISTICS OF COFFEE GROWERS

Authors: S. D. Patil and K. K. Chengappa

Publisher: Society of Extension Education Gujarat

Keywords: Personal, socio-economic and psychological characteristics, coffee growers, marketing behaviour, correlation coefficient and path analysis

Volume: 34

Issue: 2

Year: December 2022

DOI: https://doi.org/10.56572/gjoee.2022.34.2.0025

Abstract: An efficient marketing is depending up on the marketing behaviour of the coffee growers and it

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