Abstract: At present, KVK appears to be the most important institutional system at the district level for technological backstopping in agriculture and allied sectors. As the KVK has to work for the rural people and farming community of the whole district, one of the important factors for success of KVK is the attitude of its scientists towards working in rural area. Thus it is very important to study the attitude of the KVK scientists towards working in rural area. Keeping this in view, a scale has been developed to measure the attitude of KVK scientists towards working in rural area. Scale Product Method which combines the Thurston
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