Title: INSTITUTIONAL INNOVATIONS IN COMMERCIALIZATION OF OKRA

Authors: Gaurav Sharma

Publisher: The President, Society of Extension Education Gujarat

Keywords: participatory approach, livelihood security, institutional innovations, okra, technology transfer, marketing efficiency

Volume: 36

Issue: 2

Year: December 2023

DOI: https://doi.org/10.56572/gjoee.2023.36.2.0004

Abstract: The commercialization of okra in Tapi's agricultural scenario is primarily the result of institutional interventions carried out through participation over the previous forty years, with a primary concentration on production followed marketing interventions. It has been observed that these interventions are successful in changing the agricultural sector of the region from parochial paddy cultivation to commercial okra farming. In current scenario, the major marketing-centric institutional interventions of the export promoting agencies have highlighted the relevance of institutional innovations in the promotion of okra in the region. A comparative gain of Rs. 37,475 per hectare has been reported for growers following export-oriented okra production. The study has shown the potential benefits of comprehensive institutional interventions persuaded by the export agencies in Tapi. A comparative analysis of marketing has revealed that marketing channel of okra via. exporting agency is the most efficient. The benefits of informal community participation under appropriate supervision and leadership have been shown by the study.