Title: READERS PERCEPTION ABOUT THE ANDISHA SCIENTIFIC MAGAZINE OF HERAT UNIVERSITY OF AFGHANISTAN

Authors: Abdul Sattar Fazely, Abdul Aziz Nomani and Zia Ahmad Fazeli

Publisher: The President, Society of Extension Education Gujarat

Keywords: audience research, communication, media research, print media, readers' perception

Volume: 36

Issue: 1

Year: December 2023

DOI: https://doi.org/10.56572/gjoee.2023.36.1.0023

Abstract: Information and communication revolution has brought radical changes in the life style of users. Print media has broken the geographical barriers and also have become more so common with them. During the last few decades, the educational world has begun to appreciate the enormous potential of information and communication technology, which influences our future lives. Improved communication and information access is related to social and economic development. Print media provides an opportunity to bridge the gap between information rich and information poor. Audience research beside the media research is one of the stages which the study was undertaken, under this stage the data were collected from a sample of 80 subscribers from Herat University campus, using personal interview method with the help of well-structured pre-tested interview schedule. The study revealed that most of the readers rated the magazine as moderately effective. Ease in reading, attractiveness of the title and design of the cover page, among cover page components; readability, accuracy, clarity, usefulness, relevancy and adequacy of information among content components and letter size and number of pages per article and magazine among format components received the highest perception score.