Title: CONSUMER AWARENESS ON THEIR RIGHTS AND RESPONSIBILITIES: AN EXPLORATORY ANALYSIS FROM GUJARAT

Authors: Urvashi Panasara and BhawanaAsnani

Publisher: Society of Extension Education Gujarat

Keywords: consumer, consumer rights, certification marks, awareness, responsibilities

Special Issue: 2022

Published on: November 2022

DOI: https://doi.org/10.56572/gjoee.2022.si.0023

Abstract: The Indian consumer has poverty, illiteracy, defeatist mentality and continues to be at the receiving end. Therefore, there is need for spreading consumer rights awareness among various section of society, particularly the illiterate and more so the helpless and unorganized section among them. The present study was done on the consumers of four districts of Gujarat state. Random sampling was done and 160 respondents were selected for the study. Results show about background information of sample that 35% respondents were graduates 38.12% were falling into the age group of 15-25 years. 30.62% respondents were doing government job. More than half of sample size (58.12%) were having 3 to 5 family members. Regarding earning, maximum of the respondents (44.37%) were earning Rs.30,000/- above per month. Second section of results entails the knowledge of the respondents regarding general facts of consumerism. 73.12% respondents influenced to purchase by seeing advertisement. 68.75% respondents don