Title: INFLUENCE OF SELECTIVE QUALITIES OF FARMERS IN MITIGATING THE LABOUR ADVERSITIES OF PADDY PRODUCTION THROUGH FARM MECHANIZATION

Authors: Dhananjaya B., Subhash Kalagi and V. R. Vinod

Publisher: The President, Society of Extension Education Gujarat

Keywords: farm mechanization; labour scarcity; selective farmer qualities; mechanized paddy production; coastal Karnataka

Volume: 40

Issue: 2

Year: December 2025

DOI: https://doi.org/10.56572/gjoee.2025.40.2.0029

Abstract: A study was undertaken in the coastal belt of Udupi district to understand the Operationalization of selective qualities of farmers that influenced the level of mechanized Paddy Production. The studies highlighted the need for attracting and retaining the youth and educated in agriculture for its sustenance in future as their overall participation remained just at 8.33% level. The present scenario of overall majority of farmers being in the mid age group (62.5%) with medium level education (about 31%) was reflected in overall medium level qualities covering extension contact (70%) and participation (60.8%), mass media participation (58.3%), innovative prowess (66.7%) and medium achievement motivation (65%) in mechanized paddy production. However, their high-level orientation to scientific orientation (45%) could still be harnessed through more and more techno savvy exposers and demonstrations and elevate other qualities in a desired way for mechanized paddy production.