Title: ASSESSMENT OF ENTREPRENEURIAL DYNAMICS AMONG POTATO GROWERS

Authors: Ajay Rai, Parvez Rajan and Seema Naberia

Publisher: The President, Society of Extension Education Gujarat

Keywords: entrepreneurial behaviour, potato growers

Volume: 40

Issue: 1

Year: December 2025

DOI: https://doi.org/10.56572/gjoee.2025.40.1.0020

Abstract: It is one of the major tuber crops of the world. It is a wholesome food and consumed by all sections of the people. It is also becoming an important source of rural employment and income for growing population. An ex-post-facto research was conducted in Chhindwara district in Madhya Pradesh based on highest production of potato crop. From the Chhindwara block 4 villages (Chargaon, Jamuniya, Gangai, Dungariya) were selected for the study on the basis of the maximum area under potato crop. The total 105 respondents were selected by using proportionate random sampling at 40 per cent of total potato growers. The findings revealed that the highest proportion of respondents (42.86%) belonged to the middle-age group and 35.23% had attained higher secondary education. Farming emerged as the predominant occupation, engaging 58.12% of respondents. Regarding family structure, 38.10% belonged to large-sized families, while 45.84% possessed medium-sized land holdings. Almost half of the respondents (46.67%) cultivated a medium-sized area under potato crop. More than half (54.28%) had 6-10 years of potato cultivation experience. Concerning economic status, 40.00% reported medium annual income, and 37.14% had medium annual income specifically from potato cultivation. In terms of extension participation, 39.04% exhibited medium participation, while 38.09% had medium information-seeking behaviour. A medium level of scientific orientation was observed among 46.66% of respondents, whereas 41.92% had low economic motivation. The overall entrepreneurial behaviour of the potato growers was observed to be at a medium level among the majority of the respondents.