Title: ASSESSING THE PERCEIVED EFFECTIVENESS OF IARI'S TECHNOLOGY TRANSFER APPROACHES: KRUSKAL-WALLIS H TEST APPLICATION

Authors: Sayak Saha, Nishi Sharma and Sudhanand Prasad Lal

Publisher: The President, Society of Extension Education Gujarat

Keywords: economic motivation, IARI extension approaches, perceived effectiveness, scientific orientation, stratified multiple-stage sampling

Volume: 39

Issue: 2

Year: June 2025

DOI: https://doi.org/10.56572/gjoee.2025.39.2.0013

Abstract: Effectiveness of any programme is concerned with the realisation of the programme's purpose and long-term consequences. The purpose of this study was to assess the perceived effectiveness of the 3 IARI extension approaches viz., IARI Model Village (IMV), IARI-National Extension Programme (NEP), and IARI-Voluntary Organizations (VOs) approach. This research was carried out in Uttar Pradesh state during 2022, where 30 stakeholders and 120 farmers were chosen through stratified multiple-stage sampling method. The majority of farmer respondents believed that the IARI-VO approach (X=18.4) was more successful than the IARI Model Village (IMV) and IARI-NEP programme. The results also revealed that for each extension approach the dimension 'farm expenditure' had the highest mean index score while the dimension 'family savings' had lowest mean index score. It became apparent that the perceived effectiveness of the IARI extension approaches was positively and significantly correlated with land holding and scientific orientation. The results of multiple regression analysis showed that land holding and economic motivation positively and estimated annual income negatively contributed the perceived effectiveness of IARI-NEP approach, while scientific orientation significantly and favourably influenced how effective the IARI Model Villages (IMV) concept was perceived to be.