Abstract: The present study was conducted in all talukas of the Anand district, middle Gujarat among 150 women respondents. The paper described consumer preferences for millets using conjoint analysis, identified constraints faced by women in including millets in their diets through Kendall's coefficient of concordance and presented suggestions to increase millet consumption based on percentage and frequency analyses. The findings revealed that consumers prioritized price and taste over aroma, grain size, and colour. Major constraints included low palatability, limited access to millet grains and processed products, and higher prices than other cereals. The women respondents suggested that developing and promoting diverse millet-based recipes through training and demonstrations, government initiatives aimed at improving affordability and accessibility, and increased inclusion of millets in the Public Distribution System (PDS) would help enhance millet uptake in their diets.
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