Gujarat Journal of Extension Education

Title: UNDERSTANDING WOMEN'S PREFERENCE IN MILLETS, CONSTRAINTS AND SUGGESTIONS FOR DIETARY INCLUSION

Authors: Meghana Bantupall and Hemlata Saini

Publisher: The President, Society of Extension Education Gujarat

Keywords: millets, women, preference, anand, suggestions, consumer preferences, conjoint analysis, dietary constraints, kendall's coefficient of concordance, nutritional awareness, gujarat, millet promotion strategies

Volume: 39

Issue: 2

Year: June 2025

DOI: https://doi.org/10.56572/gjoee.2025.39.2.0005

Abstract: The present study was conducted in all talukas of the Anand district, middle Gujarat among 150 women respondents. The paper described consumer preferences for millets using conjoint analysis, identified constraints faced by women in including millets in their diets through Kendall's coefficient of concordance and presented suggestions to increase millet consumption based on percentage and frequency analyses. The findings revealed that consumers prioritized price and taste over aroma, grain size, and colour. Major constraints included low palatability, limited access to millet grains and processed products, and higher prices than other cereals. The women respondents suggested that developing and promoting diverse millet-based recipes through training and demonstrations, government initiatives aimed at improving affordability and accessibility, and increased inclusion of millets in the Public Distribution System (PDS) would help enhance millet uptake in their diets.

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