Society of Extension Education GujaratPublished: Gujarat Journal of Extension Education (P-ISSN: 2322-0678 & E-ISSN: 3048-9946)
Society of Extension Education GujaratAbstract: Mango (Mangifera indica L.) is India's foremost fruit, widely recognized as the 'National Fruit' and the 'King of Fruits.' It is rightly known as the 'National Fruit of India' and the 'King of Fruits.' Optimum temperature during fruit development and maturity gives better quality fruits. The' Gujarat Mango Hybrid-1(GMH-1), known as Sonpari, was developed at the Agricultural Experimental Station, Paria, and released in 2000' for better readability. Sonpari is heavy yielder and regular in bearing. The present study was conducted in South Gujarat region. South Gujarat consists of seven districts. Out of seven districts Navsari district was selected purposively for present investigation because mango variety predominantly cultivated by farmers of this region. Navsari district have six talukas. All talukas were selected purposively by considering mango production technology. Four villages were randomly selected from selected taluka. Thus, the total number of villages for the study was twenty four. From each village, 5 mango growers will be randomly selected. Thus, the sample size will be 120 respondents for the studied. Ex-post facto research design was used. Ex-post-facto research was systematic empirical inquiry in which investigator does not have direct control of independent variables because their manifestations have already occurred or they were inherently not manipulable. The study revealed that, out of fourteen independent variables in the correlation analysis it was found that scientific orientation, risk orientation, innovativeness and mass media participation were found positive and highly significant. Education, annual income, land holding, economic motivation, farming experience, social participation, extension contact and market orientation were found positive significant relationship with level of adoption.
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