Title: A SCALE TO MEASURE THE ENTREPRENEURIAL BEHAVIOUR OF TOMATO GROWERS

Authors: Mohit Kumar Pandey, Dan Singh and Chethan Patil N. D.

Publisher: The President, Society of Extension Education Gujarat

Keywords: entrepreneurial behaviour, tomato grower, scale, guilford, rank order

Volume: 39

Issue: 1

Year: June 2025

DOI: https://doi.org/10.56572/gjoee.2025.39.1.0021

Abstract: The present study was conducted to develop and standardize a reliable and valid scale to measure the entrepreneurial behavior of tomato growers. The Normalized Rank Order Method, as recommended by Guilford (1954), was used for scale development. A total of eight indicators were selected from fourteen, based on their relevance percentage, weightage, and mean relevance scores. The scale values for each selected indicator were obtained through the rank order method. Furthermore, 55 sub-items corresponding to these indicators were identified through a relevancy test. To ensure the robustness of the developed scale, both validity and reliability tests were conducted. Internal consistency techniques were applied to assess the scale's validity, while the test-retest method was used to confirm its reliability (test-retest coefficient: 0.901). These statistical techniques ensured that the scale accurately and consistently measured entrepreneurial behaviour among tomato growers. The standardized scale can serve as a valuable tool for researchers, policymakers, and agricultural extension workers to assess and enhance entrepreneurial skills in tomato cultivation. Its application will contribute to better decision-making, targeted training programs, and improved agricultural entrepreneurship in the sector.