Abstract: A sample of 300 respondents were randomly selected from the Banaskantha, Sabarkantha and Patan district of North Gujarat State of India. Regarding water management practices, all the ATMA beneficiaries and non- beneficiary's dairy farmers had continuous adoption of 'reliable source for clean drinking water' and follow 'proper time of serving water'. In term of management practices, majority of beneficiaries and non- beneficiaries had continuous adoption of 'providing cheap but well ventilated, clean and comfortable house'. With regard to breeding practices, majority of ATMA beneficiaries and non- beneficiaries had continuously adoption of 'sign of estrus observation' and 'artificial insemination method uses'. Related to health management practices, large proportion of beneficiaries and non- beneficiaries' dairy farmers were found to have continuous adoption of 'timely treatment of weak and sick animal', ATMA beneficiaries and non- beneficiaries' dairy farmers have found significantly different in 'Practicing de-worming in calf for prevention of internal parasite' and 'maintain health record'. When we talk about clean milk production practices, majority of beneficiaries and non- beneficiaries had continuous adoption of 'keeping animal in clean and dry place'. A significant difference in beneficiaries and non- beneficiaries was found in continuous adoption of 'proper disposal mastitis milk', 'proper drying off milking animal' and in 'dry cow therapy.' Study revealed that good number of ATMA beneficiaries (60.66 per cent) and non- beneficiaries (56.66 per cent) was found to have adoption of ICT in terms of 'use of ICT application for money transaction' and significant different was found in the study ATMA beneficiaries and non- beneficiaries in 'use of mobile application for sale of animal.'
Full Text