Society of Extension Education GujaratPublished: Gujarat Journal of Extension Education (P-ISSN: 2322-0678 & E-ISSN: 3048-9946)
Society of Extension Education GujaratAbstract: The study was conducted in Maharashtra's Parbhani district, 120 farmers who were users of YouTube were surveyed. The results show that the majority of respondents belonged to middle age group having high school level education belonged to medium family size with small size land holding having low social participation with high extension contact, medium level innovativeness, medium level source of information who possess good network connectivity and medium level for possession of ICT tools. The study aimed to understand the relationship between various independent variables and the utility perception of YouTube. The analysis revealed noteworthy relationships between independent variables and utility perception. The variables namely education, social participation, extension contact, innovativeness, source of information, network connectivity and possession of ICT tools were positively and significantly related to utility perception of YouTube. Whereas, family size and land holding did not show any significant relationship with utility perception of YouTube. However, age of the respondents was significantly negative relationship with utility perception of YouTube.
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