Gujarat Journal of Extension Education (ISSN 2322-0678)

Title: COMMUNICATION BEHAVIOUR OF SCIENTISTS OF KRISHI VIGYAN KENDRAS

Authors: Kishor Kumar. N1, V. J. Savaliya2 and Pranav. R.3

Publisher: Society of Extension Education Gujarat

Keywords: communication behaviour, scientists and path analysis

Volume: 35

Issue: 1

Year: June 2023

DOI: https://doi.org/10.56572/gjoee.2023.35.1.0024

Abstract: The research study on communication behaviour of scientists of Krishi Vigyan Kendras of Western India was conducted during 2021-22. The study was conducted in Gujarat, Rajasthan, Maharashtra and Goa states. All the KVKs of Gujarat, Rajasthan, Maharashtra and Goa were purposively selected for the study. Considering the total number of KVKs in Western India, 160 respondents were selected for the study. The Ex-post facto research design was followed for carrying out the stud. Nearly three-fifths of the respondents (59.38%) were found under medium category of communication behaviour, followed by low (21.87%) and high (18.75%) categories of communication behaviour. Eleven of the independent variables screened for the path analysis which had positive and direct effect on communication behaviour of KVK scientists revealed that trainings received had highest direct effect on communication behaviour of KVK scientists, followed by attitude towards ICT and education. With respect to total indirect effect of the selected characteristics on communication behaviour of KVK scientists, it was found that trainings received ranked highest, followed by attitude towards ICT and scientific orientation.

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